Skai Quarterly Trends Hub
Let’s dive into the latest market insights, industry trends, and predictive analysis.Key Q4 2023 digital marketing trends
Here are some of the key digital marketing trends from Q4 2023's advertising data.
The Skai Q4 2023 Quarterly Trends Report
Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q4 2023, including:
- Key performance indicators for the fourth quarter of the year across retail media, paid search, and paid social.
- How ad prices have grown continually throughout 2023.
- How commerce media drove digital media channel spending higher in Q3.
- Details on how changes to ad offerings across search and social rebalanced the value of clicks and impression in those channels.
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