Consumer Packaged Goods

Consumer Packaged Goods

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Food & Beverage

Food & Beverage

Activate the Power of the Super Consumer

Migrating cultures, the redistribution of wealth and shifting demographics are driving the need for increased creativity by today's food and beverage brands. From the latest health food trend to the hottest new flavor, cycles of product innovation, enhancement and renovation are more varied and frequent than ever. With Signals Playbook, food and beverage companies are able to uncover and satisfy unmet, under-addressed and hidden consumer needs, drive deeper brand engagement and foster sustained loyalty to win in today's hyper-competitive and increasingly commoditized marketplace.

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Fashion and Apparel

Fashion and Apparel

Anticipate the Needs of the Smart Shopper

Global brands are working tirelessly to keep up with shrewder shoppers that have become increasingly sophisticated, technology-driven and harder to predict due to digitization. The connected consumer's obsession with knowing the latest, the fear of "missing out" and the quest for instant gratification has ushered in the age of fast fashion, personalization and customization. With Signals Playbook, fashion houses are able to stay ahead of always-shifting consumer needs, convey constant excitement and create unique customer connections that deliver immediacy in today's hyper-competitive markets.

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Healthcare and Life Sciences

Healthcare and Life Sciences

Capitalize on the Consumerization of Healthcare

The digital tools of well-being -personal devices, mobile apps and social networking- offer consumers unprecedented channels to gauge health, diagnose illness and access treatment. The resulting expectations for integrated, personalized and accessible healthcare are motivating life sciences companies to focus on outcomes, redefine therapeutic value and innovate "beyond the pill" with little regard for historical constraints. With Signals Playbook, commercial success is no longer purely within the realm of science, but now extends to disease prevention, integrated care models and developing patient trust.

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