Discover A Product Opportunity

 

Discover the addressed/ unaddressed needs of a segment by detecting market trends and forces, as well as uncovering the voice of consumers, key opinion leaders and competitors

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Test the Product Concept

 

Configure the “whole product” as well as assess if your brand is well received by consumers and thus ability to succeed in commercialization is high

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Define Go-To-Market Strategy

 

Scout technologies, materials and ingredients that can accelerate time to market; discover opportunities to buy, partner or license; and confirm marketing messages

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Optimize Product Launch

 

Monitor pre-launch consumer preferences changes, competitor movements or market disruptions, as well as identify influencers that could increase brand penetration

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Grow Consumer Demand

 

Determine campaign effectiveness, product affinity and brand preference levers, as well as surface new target segments and geographies

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