Discover A Product Opportunity


Discover the addressed/ unaddressed needs of a segment by detecting market trends and forces, as well as uncovering the voice of consumers, key opinion leaders and competitors

product lifecycle 01@2x-100.jpg

Test the Product Concept


Configure the “whole product” as well as assess if your brand is well received by consumers and thus ability to succeed in commercialization is high

product lifecycle 02@2x-100.jpg

Define Go-To-Market Strategy


Scout technologies, materials and ingredients that can accelerate time to market; discover opportunities to buy, partner or license; and confirm marketing messages

product lifecycle 03@2x-100.jpg

Optimize Product Launch


Monitor pre-launch consumer preferences changes, competitor movements or market disruptions, as well as identify influencers that could increase brand penetration

product lifecycle 04@2x-100.jpg

Grow Consumer Demand


Determine campaign effectiveness, product affinity and brand preference levers, as well as surface new target segments and geographies

product lifecycle 05@2x-100.jpg