Discover A Product Opportunity

 

Discover unaddressed needs and identify opportunity spaces by comparing market offerings with the voice of consumers, key opinion leaders and competitor activities

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Test the Product Concept

 

Assess market and technological viability of new product concepts and understand whether your brand is positioned to act on an opportunity

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Define Go-To-Market Strategy

 

Accelerate your go-to-market by discovering opportunities to buy, partner or license and ensuring the most accurate product positioning

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Optimize Product Launch

 

Monitor pre-launch consumer preferences changes, competitor movements or market disruptions, as well as identify influencers that could increase brand penetration

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Grow Consumer Demand

 

Determine campaign effectiveness, product affinity and brand preference levers, as well as surface new target segments and geographies

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