Signals Analytics has created an industrial approach to actionable intelligence and commercial decision making, one that uncovers fundamental truths about consumers, companies, competition and cultures, as well as channels of communication, engagement and experience that can be leveraged to drive increased brand performance, new product success and disruptive innovation.


The Industry Challenge


is the average cost of a
developing and launching a new consumer product


of new consumer products
remain on the shelf for less
than 12 months

of new consumer products
fail to return their cost of

The Big Data Conundrum

From diverse sources, in every direction and along any number of trajectories, data now streams from us, at us and around us at an unprecedented pace. The number, nature and complexity of data sources is growing exponentially; however, this information is typically unconnected and unstructured, hence difficult to detect signals from the noise – signals that can be used to make optimal commercial decisions, quicker and with less risk.

Signals Hive + Signals Labs + Signals Playbook

Signals Analytics has institutionalized a cloud-based, category-specific system of insight that transforms the world’s unconnected data into real time actionable intelligence for global brands to optimally respond to "shift on the fly" consumer sentiment, drive richer omnichannel engagement and create lasting experiences that result in increased loyalty and consumption levels. Signals Playbook features curated data sources, dynamic ontologies, proprietary industry taxonomies and preconfigured guided decision models to eliminate the complexity, excessive cost and high risks common with conventional big data solutions.

Signals Hive

A cognitive computing foundation with military heritage that utilizes a three-step process to reveal the actionable insights that drive business outcomes.


Deployment of a Swarm Intelligence and Synthetic Control framework to monitor disparate data sources, filter noise, uncover patterns and decode multi-modal signals that warrant investigation

Utilization of Neural Networking and Deep Learning concepts to validate, verify and rationalize the unstructured data, as well as confirm the detection of significant indications that impact business

Application of Lexico-Syntactic and Semantic Extraction to model, situationally appraise and reveal meaning from the now-connected data, as well as transform it into actionable intelligence

Signals Labs

The monitoring and central control function for quality assessment and performance tuning. Staffed by data engineers, analysts, scientists, statisticians, translators and modelers, this continuous learning environment also spearheads the rapid innovation, development and improvement of our augmented intelligence and decision science platform.

Signals Playbook

Provides the cloud-based enterprise hub to interact with the models, graphs and visualizations that unlock hidden potential in your organization's existing therapeutic portfolio, achieve new product success and drive future growth horizons, backed by an early warning and executive alert system to predict, anticipate and react to change.


Portfolio Health

  • Explore Omnichannel Customer Experience and Engagement Levels
  • Understand Patterns of Switching and Threats of Substitution

  • Spot Trend Formations and Competitive Movements

  • Ascertain Marketing Effectiveness and Efficiency

Pipeline Optimization

  • Uncover the Consumer Path to Purchase
  • Investigate the Effects of Key Opinion Leaders

  • Analyze Purchasing Intent and Propensity to Buy

  • Review Brand Perception, Sentiment and Loyalty Indications

Innovation Acceleration

  • Discover Unmet, Under-Addressed and Hidden Needs
  • Assess White Space Materialization and Opportunity Horizons

  • Determine Jobs to be Done, Size of the Prize and Market Inertia

  • Evaluate Buy, Build or Partner Scenarios


Receive instant notification of real-time marketplace disruptions, developments and vulnerabilities so you can accelerate opportunity, correct course and avoid crisis.

Shape the Future and Anticipate What's Next



Spend less time locating, processing and interpreting data and more time incorporating insights into every business interaction, process and plan


Our field tested
and proven cloud-based platform is deployable
in weeks, not the usual months or even years
of conventional approaches


An adaptive platform architecture that can fully integrate, connect and structure your proprietary data sources with an unprecedented level
of accuracy


Delivery at a fraction of the cost of conventional business intelligence products, analytics platforms, visualization tools and social
listening systems


Data Sources

Signals Analytics transforms the complex and continuously-expanding world of unconnected and unstructured data, events and records into actionable insights

Unconnected Data
  • Business Ecosystems
  • Web Sites
  • eCommerce Storefronts and Internet Marketplaces

  • Internet of Things

  • Geo Spatial, AIDC, Sensors and Wearables

  • Public Data Sets, Hubs and Stores

  • Data Pools, Registries and Directories

  • Abstracts, Indexes and Public Records

  • Communities, Networks and Knowledge Centers

  • Reviews, Comments and Blogs

  • Key Opinion Leaders
  • Social Media
  • Syndicated Data Providers

  • Digital Media and News Feeds

  • Business, Finance, News, Weather and Traffic

  • Digital Libraries and Archives

  • Intellectual Property

  • Legislation, Statutes, Codes and Legal Proceedings

  • Government, Economic, Health and Census

  • Scientific and Academic Research

Consumer Goods Segments We Serve


Let's Talk


Signals Analytics Headquarters
1325 Avenue of the Americas, 25th Floor
New York, NY 10019
(917) 470 9110

Signals Analytics Labs
7 Giborei Israel St.
P.O.B 8374, Netanya 4250407, Israel
+972 73 718 1650

Signals Analytics Europe
Av. de Sécheron 15,
1202 Geneva, Switzerland
+41 22 575 5045


Inquiries or Request a Demo