Our journey

Our journey began in 2009, when two Israeli military intelligence officers with decades of combined experience in utilizing open source (OSINT), signals (SIGINT), and human (HUMINT) intelligence to enable covert operations, realized that these same concepts, processes and technologies deployed in the battlefield could be utilized to make better decisions in the boardroom.

We are now a 150-person strong company headquartered and growing in New York, with an office in Israel. We've created a system of insight that transforms the world’s unconnected data into actions to optimize product portfolio health, accelerate new product development, and propel breakthrough innovations. We are honored to enable over 60 of the world’s top brands to make smarter product decisions.

A few of our clients


Our roots in military intelligence drive a
unique approach to data-driven insights



Our data, analytics and delivery professionals are former intelligence officers (HUMINT) with industry expertise traditionally found in business consulting firms


Our precision smart data curation methods (OSINT) are grounded in exclusive industry and category-specific taxonomies/ontologies


We deploy proprietary swarm computing and deep learning technologies inspired by Signals Intelligence (SIGINT) detection systems


We create value by


Elevating Customer Experience
and Patient Outcomes

Optimizing the Ideation and
Innovation Process

Driving Business Actions that
Maximize Portfolio Health


Boosting Organizational
Effectiveness and Efficiency

Lowering the Risk of
Commercial Decisionmaking


We’re honored


“Signals is the app store for innovation”


Fast 50 designation for 2015 and 2016


Named a 2016
Cool Vendor in Analytics


CEO’s Best Innovation
Partner Award


What others are saying


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