Join us at the Category Management & Shopper Insights Conference May 15-17, 2017 in Las Vegas, Nevada. John Seaner, Chief Marketing Officer of Signals Analytics, will discuss "Leveraging Shopper Insights for the New Consumer Path to Purchase" on Wednesday, May 17, 10:45 - 11:15am.
Visit the event's site for more details.
Today’s real-time consumer path to purchase has never been more challenging, with loyalty fleeting, product switching rampant and consumer needs constantly changing. Properly executing along each stage of this new Path to Purchase requires not just obtaining accurate shopper data but converting it into actionable insight that drives improved category performance and ROI. Take an inside look at Signals Analytics ground-breaking insights platform and how they are helping leading consumer brands navigate the ever-evolving Path to Purchase.
Chief Marketing Officer
Prior to joining Signals, John served as Vice President of Global Marketing and Demand Generation at Medidata Solutions, providers of the world’s leading clinical development platform, where his team earned industry accolades for its pioneering approach in the discipline of account based marketing. He has a 25-year track record of driving innovation, operational improvement, profitable revenue growth, customer satisfaction and sustainable competitive advantage in the enterprise software space as Vice President & General Manager Commerce Solutions for Monsoon Commerce, Vice President & General Manager Americas for Maxxing Corporation, Vice President & General Manager for GS1, Vice President & General Manager Commerce Services for QRS Corporation, Chief Marketing Officer for Prophet 21 and Director of Channels & Alliances for Tradex Technologies. John holds BA in Political Science and Rhetoric & Communication from Temple University.