Former Vice President, Global Commercial Services for Procter & Gamble sees the company as the system of record for detecting “signals from the noise” from today’s data overload.

For immediate release.

NEW YORK, April 25, 2016 -- Signals Analytics ( the decision science company that enables global brands to continuously experience the “aha moment” through Signals Intelligence Streams, a cloud-based augmented intelligence and predictive analytics platform for product success, today announced that Andy Walter, former Vice President, Global Commercial Services of The Procter & Gamble Company (P&G), has joined the organization as a strategic advisor. Walter previously served as the executive lead overseeing all Commercial Services IT across Procter & Gamble’s Global Business Services (GBS), and brings over 30 years of experience in both fast moving consumer goods and enterprise IT services to Signals Analytics.

Over the course of his 26-year career at P&G, Walter oversaw the selection and implementation of core enterprise technologies to serve teams across sales, marketing, consumer and business analytics divisions. His hands-on experience and comprehensive insight will be leveraged across the company, and he will work closely with Signals Analytics’ executive leadership to impact product strategy, business development efforts and market expansion initiatives. “Signals Analytics is empowering the intelligence-driven organization through its unique approach of detecting signals from the noise of today’s barrage of unstructured and unconnected data” said Walter, “The company provides a powerful, cross-functional and unified platform for brand executives to make commercial decisions throughout the product lifecycle with a higher degree of success.”

Walter is currently on the board at Digimarc Corporation as well as a strategic advisor across leading analytics and digital transformation companies. He has previously served on the GS1 US Board of Governors including as Chair for their technology committee and is a trustee and treasurer of the non-profit Ovarian Cancer Alliance of Greater Cincinnati. Prior to joining P&G as an IT manager in 1990, Walter worked for Monsanto Co. from 1988-90. He earned a bachelor's degree in computer science from the University of Cincinnati in 1992. “Andy Walter is one of the most respected technology leaders in the United States. At P&G, he led a team accountable for developing cutting-edge capabilities for the company to win where it mattered most with consumers, shoppers and retailers.” said Gil Sadeh, co-founder and CEO of Signals Analytics. “Both Signals Analytics and our clients will benefit greatly from his perspectives.”

About Signals Analytics

Signals Analytics ( enables global brands to continuously experience the “aha moment” through Signals Intelligence Streams™, a cloud-based augmented intelligence and decision science platform that transforms diverse, unstructured and unconnected data into actionable insights that maximize product portfolio health, accelerate new product development and propel breakthrough innovation. Leading companies, including Procter & Gamble, Nestle, Johnson & Johnson, Bayer, General Motors and 3M, have partnered with Signals Analytics to anticipate and react to change, optimize commercial decision making and drive superior business outcomes quicker and with less risk. Backed by Sequoia Capital, Qumra Capital and TPY Capital, Signals Analytics has been dubbed “The App Store for Innovation" by Forbes, awarded Cool Vendor of 2016 by Gartner and honored the past two years as a Deloitte Fast 50 Technology Company.


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