Anticipate the Needs of the Smart Shopper

Global brands are working tirelessly to keep up with shrewder shoppers that have become increasingly sophisticated, technology-driven and harder to predict due to digitization. The connected consumer's obsession with knowing the latest, the fear of "missing out" and the quest for instant gratification has ushered in the age of fast fashion, personalization and customization. With Signals Playbook, fashion houses are able to stay ahead of always-shifting consumer needs, convey constant excitement and create unique customer connections that deliver immediacy in today's hyper-competitive markets.