Exceed the Expectations of the Fickle Consumer

Understanding today’s "shape shifting" consumer has never been more challenging, with loyalty fleeting, product switching rampant and behavior constantly changing. The emergence of DTC, the ubiquity of connected devices and the adoption of digital as the new center of gravity offer unparalleled access, choice and buying power. With Signals Playbook, global brands are able to anticipate trends, respond to "shift on the fly" consumer needs and drive richer, more lasting omnichannel experiences that lead to market growth.