Capitalize on the Consumerization of Healthcare

The digital tools of well-being -personal devices, mobile apps and social networking- offer consumers unprecedented channels to gauge health, diagnose illness and access treatment. The resulting expectations for integrated, personalized and accessible healthcare are motivating life sciences companies to focus on outcomes, redefine therapeutic value and innovate "beyond the pill" with little regard for historical constraints. With Signals Playbook, commercial success is no longer purely within the realm of science, but now extends to disease prevention, integrated care models and developing patient trust.