Cross-Category Innovation:

Gaining a Competitive Edge

Uncovering cross-category dynamics and influences gives brands the first-mover advantage while mitigating risk.

Every brand knows that innovation leads to growth. The questions is: how do they identify which path to take on the road to creating truly breakthrough innovations? The answer could already be out there – but in another category.

With this new white paper, you will explore fascinating examples of successful cross-category innovations in the Food & Beverage space. You will also learn the steps involved in identifying and leveraging cross-category insights, including:

Understanding what data to tap into to detect these early signals

How to rank and prioritize towards the most impactful opportunities

How to activate them to drive growth throughout the product lifecycle

Download the white paper today!

Data and insights taken from The Food Playbook. This new platform features advanced analytic models designed to answer business questions and guide product development. These models leverage data harmonized across Food categories to surface cross-category dynamics and measure the potential of trends showing growth.