From diverse sources, in every direction and along any number of trajectories, data now streams from us, at us and around us at an unprecedented pace. Customers, partners, competitors, regulators, social media and mobile phones – the number, nature and complexity of data sources is growing exponentially. However, this information is typically unconnected and unstructured, hence difficult to detect signals from the noise – signals that can be used to make optimal decisions, quicker and with less risk.

That is, until now. Signals Analytics has created an industrial approach to actionable intelligence and decision science, one that uncovers fundamental truths about consumers, companies, competition and cultures, as well as channels of communication, engagement and experience that can be leveraged to drive increased brand performance, new product success and disruptive innovation.    


The Business Challenge


is the average cost of a
developing and launching a new consumer product


of new consumer products
remain on the shelf for less
than 12 months


of new consumer products
fail to return their cost of


Impact to Your Business

Growth Chart

Unlock Hidden Potential in Your Product Portfolio

  • Explore Omnichannel Customer Experience and Engagement Levels

  • Understand Patterns of Switching and Threats of Substitution

  • Spot Trend Formations and Competitive Movements

  • Ascertain Marketing Effectiveness and Efficiency

Optimize Your Product Pipeline

  • Uncover the Consumer Path to Purchase

  • Investigate the Effects of Key Opinion Leaders

  • Analyze Purchasing Intent and Propensity to Buy

  • Review Brand Perception, Sentiment and Loyalty Indications

Accelerate Your Innovation Agenda

  • Discover Unmet, Under-Addressed and Hidden Needs

  • Assess White Space Materialization and Opportunity Horizons

  • Determine Jobs to be Done, Size of the Prize and Market Inertia

  • Evaluate Buy, Build or Partner Scenarios

Capitalize on Early Warnings

Receive instant notification of real-time marketplace disruptions, developments and vulnerabilities so you can accelerate opportunity, correct course and avoid crisis.


Consumer Goods Segments We Serve 



Signals Analytics Headquarters
1325 Avenue of the Americas, 25th Floor
New York, NY 10019
(917) 470 9110

Signals Analytics Labs
7 Giborei Israel St.
P.O.B 8374, Netanya 4250407, Israel
+972 73 718 1650

Signals Analytics Europe
Av. de Sécheron 15,
1202 Geneva, Switzerland
+41 22 575 5045