Innovation is the new competitive battleground and global brands are under mounting pressure to continuously innovate and introduce new relevant products faster than ever. Consumers expect the next big thing — and when it's not, they don't hide their disappointment. Traditional methods of consumer goods innovation — developing new product ideas in-house, conducting focus groups to determine feasibility and customer research to determine market potential — does not effectively uncover the unmet, under-addressed or hidden needs of today's fickle consumer.
Enter Signals Analytics, creators of the only cloud-based analytical intelligence platform that transforms the world's unconnected data into actionable insights to enhance customer experience, optimize product portfolio health and propel innovation. By utilizing our groundbreaking Decision Science as a Service platform, global brands can put the consumer at the heart of their innovation efforts by "seeking" their input earlier than ever in the product development lifecycle. The results speak for themselves: quicker, more effective and less costly product development with a minimal risk of underperformance or outright failure.
"Within 5 weeks Signals Playbook was assisting our top decision-makers to understand new brand and line extensions by uncovering key disruptors, white space and size of the prize for markets and demographics for which we had little insight."
– SVP Product Innovation at a Global Luxury Company
Signals Impact to Your Business
Discover Hidden Consumer Needs, Opportunity Whitespace and Size of the Prize
Close the Gap Between Consumer Purchasing Intent and Propensity to Buy
Explore Competitor Movement in Response to Market Trends and Consumer Motivations
Uncover Omnichannel Consumer Experience, Sentiment and Loyalty Levels
Analyze Buy, Build or Partner Scenarios for Quicker Market Entry
A Leading Luxury Brand Enters the Smart Jewelry Category
A brand-name luxury goods company contemplated a move into the smart jewelry category, but lacked the commercial insight necessary to support the game changing decision. Within 6 weeks, Signals Playbook uncovered key consumer needs, white space opportunities and potential competitors within a wide range of target demographics, and provided the team with the insight necessary to prioritize go/no-go decisions and formulate market-entry strategies.
The Signals Difference
Precision Intelligence That Matters Most to Your Enterprise
Real Time Signals Detection with Validated Source Data
Built By Industry Experts For Industry Experts
Rapid Business Impact and Value Right Out of the Box
Machine Learning Combined with Human Intelligence
The Latest From Signals
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