Omnishoppers are fully aware they have unprecedented access, choice and buying power via mobile device ubiquity, social network utilization and digital media proliferation. The consumer decision journey is always-on and veers widely based on brand experiences.
Enter Signals Analytics, creators of the only cloud-based augmented intelligence and decision science platform that transforms the world’s unconnected data and events into actionable insights to enhance customer experience, optimize product portfolio health and propel innovation. By utilizing Signals Intelligence Streams, consumer goods executives can capitalize on always-shifting consumer wants, needs and demands, as well as drive deeper omnichannel engagements and greater brand loyalty to win in today's ultra competitive and increasingly fickle marketplace.
“Signals Analytics empowers us to better monitor, sense and respond to market developments occurring in our category by connecting the dots between supply and demand drivers. My team uses Signals Playbook to confront in-market pressures on our brands while keeping an eye on potential future developments that could affect our portfolio health and product pipeline success.”
– Head of Skincare at a Top 10 Global Consumer Packaged Goods Company
Capabilities of Signals Intelligence Streams
Optimize Brand Portfolio Health and the Effectiveness of New Product Launches
Discover Unmet Needs and Opportunity Horizons to Fuel Your Innovation Agenda
Understand the Consumer Path to Purchase Better than Emerging and Current Competition
Assess Omnichannel Consumer Experience and Engagement Levels to Capitalize on Propensity to Buy
Explore Brand Sentiment, Satisfaction and Perception Levels to Capture Brand Loyalty
A Top 3 Global Consumer Goods Company Enters
the APAC Skin Care Market
A top 3 consumer goods brand was in the midst of vetting a go-to-market strategy for expansion into the Asia-Pacific region as well as defending its core portfolio by depositioning potential competitive entrants into the United States. Within a few short weeks, Signals Playbook provided the basis of formulating what would ultimately be a successful APAC commercial entree campaign, as well as detected signals of competitors intending to expand into the US, thus allowing the company to get out in front of potential marketplace disruption.
The Signals Analytics Difference
Precision Intelligence That Matters Most to Your Enterprise
Real Time Signals Detection with Validated Source Data
Built By Industry Experts For Industry Experts
Rapid Business Impact and Value Right Out of the Box
Machine Learning Combined with Human Intelligence
Signals Analytics Headquarters
1325 Avenue of the Americas, 25th Floor
New York, NY 10019
(917) 470 9110
Signals Analytics Labs
7 Giborei Israel St.
P.O.B 8374, Netanya 4250407, Israel
+972 73 718 1650