Engagement throughout the real-time consumer decision cycle and path to purchase has never been more challenging, with loyalty fleeting, product switching rampant and market baskets constantly changing. The emergence of agile micro-competition, the ubiquity of mobile and connected devices, as well as the realization that digital is now the center of gravity offers today's consumers unparalleled access, choice and buying power.
Enter Signals Analytics, creators of the only cloud-based augmented intelligence and decision science platform that transforms the world’s unconnected data and events into actionable insights to enhance customer experience, optimize product portfolio health and propel innovation. By utilizing Signals Intelligence Streams, brand managers can better respond to "shift on the fly" consumer sentiment and drive richer, more lasting customer experiences.
“Our team utilizes Playbook throughout the merchandising process to understand omnichannel customer experience, align with the consumer decision journey and discern the unmet and under-addressed needs of key demographics.”
– Brand Director at a Worldwide Footwear and Apparel Company
Capabilities of Signals Intelligence Streams
Discover Hidden Consumer Needs to Differentiate from the Competition and Increase Purchasing Intent
Assess Omnichannel Consumer Experience and Engagement Levels to Maximize Digital Campaigns
Detect Threats of Product Switching, Substitution or Alternatives to Renovate Trade Marketing Strategies
Spot Trend Formation and Competitor Motions to Capitalize on Growth Opportunities
Enhance Marketing Effectiveness and Efficiency through the Discovery of Preferred Communication Channels
A Worldwide Footwear and Apparel Company Renovates
An Iconic Denim Brand
A leading apparel company acquired a once-iconic denim brand that required repositioning to regain lost market share. Signals Playbook revealed that target customers required not only rich, renewed messaging on style, fit, comfort and textile composition, but also that materials innovation and sustainability factors were the leading indicators of propensity to buy. The company incorporated these insights into its relaunch plans, strategic sourcing programs and merchandising strategies.
The Signals Analytics Difference
Precision Intelligence That Matters Most to Your Enterprise
Real Time Signals Detection with Validated Source Data
Built By Industry Experts For Industry Experts
Rapid Business Impact and Value Right Out of the Box
Machine Learning Combined with Human Intelligence
Signals Analytics Headquarters
1325 Avenue of the Americas, 25th Floor
New York, NY 10019
(917) 470 9110
Signals Analytics Labs
7 Giborei Israel St.
P.O.B 8374, Netanya 4250407, Israel
+972 73 718 1650