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Skincare

Vitamins & Supplements Consumers Care About Affordability

Vitamins & Supplements Consumers Care About Affordability

Once sold exclusively in specialty stores, vitamins and supplements are now mainstream products offered by large retailers. But in at least one respect, makers of supplements haven’t adjusted their marketing strategies to suit the mass consumer audience.

A Fresh New Look For Anti-Aging Cosmetics

A Fresh New Look For Anti-Aging Cosmetics

Consumers have been interested in anti-aging products ever since Cleopatra first bathed in donkey milk. The first FDA-approved wrinkle treatment launched in 1995. Now, consumers are driving a resurgence in interest in anti-aging cosmetics products.