The key to understanding how to build the best wearable product for consumers begins with identifying consumer behaviors and needs. Signals Playbook™, a data analytics platform, recently analyzed thousands of consumer discussions (blogs, forums, social media posts, and product reviews) to identify the top benefits consumers want in their wearables.
We were especially curious to analyze the benefits that are least addressed by wearable technology products today to look for future market opportunities.
Consumer desire for accurate technology is not new. Accurate wearable products are in high demand and the market is responding. Across all market segments, consumer online statements about wearable technology mention accuracy.
2. Value for Money
Consumers discuss topics focused around 'value for money' yet most businesses address this topic least. Price is a key value driver for consumers and is one of the leading factors influencing purchase.
Our findings show that wearable products in the market fail to achieve consumer engagement because of poor user experience flaws:
- Short battery life
- Not water resistant
- Fail to experience a feeling of progress toward weight goals
- Band breaks
Any or all of these flaws is enough to make consumers disengage from wearing their wearable devices.
The desire for compact, lightweight and user friendly technology applies across all market segments for wearables in the industry. While the gap between online statements and product claims is not as wide as others for wearable products, this is a benefit companies should take particular notice of.
5. Long-Term User Engagement
The data we collected shows us that sustained user engagement is emerging as a key unmet consumer need largely due to the fact that companies have ignored the benefits that will lead consumers to use and keep their wearables on.
Although the path to sustained long-term engagement and consumer adoption is far from being solved, consumer sentiments around poor user experience have resulted in companies' desire to start building wearable products that provide actionable insights and recommendations.
A Look into the Wearable Future
Start with the users. By identifying both what consumers are interested in and where technological opportunities are will lead to wearable products that will emotionally connect with the user and lead to sustained user engagement. We designed a graphic that shares valuable insights on the measurements, benefits, and features to include in a future wearable device.
The wearable technology field is constantly changing and there are new signals every day connecting between IP activity, regulation, market events, and the dynamic preferences of consumers. The future of digital health is one that you can wear. To learn more about how your company can get in the game contact Signals Analytics.
Written by Dr. Alexandra V. Eberhard
Dr. Alexandra V. Eberhard is the Managing Director of EMEA and VP of Executive Sciences at Signals Analytics, a Decision Science as a Service company, that enables global organizations to continuously experience the “aha moment” through Signals Playbook™, a cloud-based analytical intelligence platform that transforms the world’s unconnected data into actionable insights to enhance customer experience, optimize product portfolio health and propel innovation. Having joined 7 years ago, she is one of Signals Analytics' pioneers, working with more than 30 Fortune 1000s. Dr. Eberhard earned her Ph.D. in Immunology/Virology at BioMerieux (France) and her post-doctorate at the Weizmann Institute of Science (Israel). She has co-authored more than 15 peer-reviewed international publications and received 6 academic awards.