Viewing entries tagged
trends

Vitamins & Supplements Consumers Care About Affordability

Vitamins & Supplements Consumers Care About Affordability

Once sold exclusively in specialty stores, vitamins and supplements are now mainstream products offered by large retailers. But in at least one respect, makers of supplements haven’t adjusted their marketing strategies to suit the mass consumer audience.

A Fresh New Look For Anti-Aging Cosmetics

A Fresh New Look For Anti-Aging Cosmetics

Consumers have been interested in anti-aging products ever since Cleopatra first bathed in donkey milk. The first FDA-approved wrinkle treatment launched in 1995. Now, consumers are driving a resurgence in interest in anti-aging cosmetics products.

A Cry for Gas & Colic Reduction in Infant Nutrition

A Cry for Gas & Colic Reduction in Infant Nutrition

Parents and caregivers have been struggling with infant gas and colic for centuries. However, there is still a major gap in the market for infant nutrition products that address this need that is estimated to affect 20-25% of infants.

Non-Dairy Market Goes Bananas

Non-Dairy Market Goes Bananas

Bananas are on the rise in the dairy alternative space. No fewer than seven major product events have taken place in connection with banana products in the past two years.