Once sold exclusively in specialty stores, vitamins and supplements are now mainstream products offered by large retailers. But in at least one respect, makers of supplements haven’t adjusted their marketing strategies to suit the mass consumer audience.
Consumers have been interested in anti-aging products ever since Cleopatra first bathed in donkey milk. The first FDA-approved wrinkle treatment launched in 1995. Now, consumers are driving a resurgence in interest in anti-aging cosmetics products.
Parents and caregivers have been struggling with infant gas and colic for centuries. However, there is still a major gap in the market for infant nutrition products that address this need that is estimated to affect 20-25% of infants.
As coffee drinkers become more sophisticated, could this new trend in coffee follow in the footsteps of single malt whiskey?
Bananas are on the rise in the dairy alternative space. No fewer than seven major product events have taken place in connection with banana products in the past two years.