Rising consumer demands for health and wellness products across the F&B marketplace have cascaded into the frozen foods segment. Trends such as vegan, keto, organic, and gluten-free have crossed the freezer door into frozen meals, and major brands are responding.
Probiotics in baby food is gaining traction, as part of the broader health & wellness megatrend in the food & beverage category.
A new report dives into the Water category to examine how it’s redefining the Beverage market.
Keto and paleo dieters still look for ways to indulge without breaking their diet rules, so the chocolate and confectionery market has come out to meet them.
Consumer discussion around personalized and vegan beauty products has more than doubled over the past three years.
Over the last few years, demand for vegan, organic, and cruelty-free ingredients has spilled over from food products into Skincare, Cosmetics, Haircare and Clothing.
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PepsiCo and Quaker’s announcement to launch an oat milk beverage might mark a turning point.
How do chocolate manufacturers create and position their products with more health-conscious consumers in mind? One way is to feature dairy-free ingredients on their packs.
As consumers choose to lead healthier lifestyles, chocolate manufacturers are turning to halo claims on their packs like organic, vegan, free trade and gluten free.
As consumers get more and more savvy, their need for increased effectiveness from the products they buy is growing.
As consumer behavior changes and product offerings rapidly diversify, the dairy-free ecosystem has become more dynamic. Both large and small players in dairy are taking action to leverage the opportunities presented in this high-growth, high-margin market.
Over the past several years more people adhere, at least partially, to a dietary preference. Natural, organic, vegan and gluten-free are among the most familiar ones.
The natural megatrend did not skip the oral care market. Signals Analytics identified the five most discussed oral care brands associated with natural ingredients.
Fitbit recently announced the release of a suite of apps and watch faces that integrate and connect the wearer with different healthcare companies, pharmacies and payers, specifically in the Diabetes, Oncology and wellness spaces.
How are digital solutions changing consumer expectations and the buying journey in skincare? Read on and download our white paper.
Military-proven concepts of signals intelligence uncovers deep understanding of the modern consumer decision journey
Food companies adopt personalization options in product innovation and packaging to develop deeper connections with consumers
What do consumers want in their wearables devices? Signals' analysis pinpoints key unmet needs and the benefits they expect to see
As fickle consumer preferences trend towards health and wellness, is soda water the companies solution to declining soft drink sales?