Once sold exclusively in specialty stores, vitamins and supplements are now mainstream products offered by large retailers. But in at least one respect, makers of supplements haven’t adjusted their marketing strategies to suit the mass consumer audience.
Consumers have been interested in anti-aging products ever since Cleopatra first bathed in donkey milk. The first FDA-approved wrinkle treatment launched in 1995. Now, consumers are driving a resurgence in interest in anti-aging cosmetics products.
The global Graft versus Host Disease (GvHD) treatment market is expanding due to a rise in the prevalence and incidence of cancer patients, and is driven by those patients who require bone marrow transplant surgeries.
Parents and caregivers have been struggling with infant gas and colic for centuries. However, there is still a major gap in the market for infant nutrition products that address this need that is estimated to affect 20-25% of infants.
With the growing prevalence of chronic pain and opioid overdose deaths on the rise, the need for an effective, non-opioid, and non-addictive treatment is paramount.
As coffee drinkers become more sophisticated, could this new trend in coffee follow in the footsteps of single malt whiskey?
There has been a rapid growth in research for CD47 over the last year, which is increasingly being targeted in the use of cancer treatment.
The growing popularity of recyclables is part of a global trend towards environmental consciousness. Major brands like Coca-Cola, PepsiCo and Deer Park are leading the charge.
In the vitamins, minerals, and supplements sector, there is one topic that overrides all the others in consumer discussion: pain relief.
Consumers want healthier, more nutritious snack alternatives. Gluten-free, organic, and whole-grain snacks are becoming more available in the savory snacks sector, with a focus on low and no carb snacks.
Consumers are increasingly looking for transparency and simplicity with their skincare products. Emerging natural, food-based ingredients are a perfect match and are on the rise in the skin care space.
Cell and Gene Therapy offer endless hopes to a wide range of illnesses. Adeno-Associated Viruses (AAV) are now at the forefront of new research.
Confectionery is usually associated with treats that are consumed to boost energy levels during the day. But, there’s a surprising new need emerging in the confectionery market: relaxation.
Consumers are paying more attention to the health effects of their food and beverages, including the sweeteners used in carbonated soft drinks (CSDs).
The new outbreak of Ebola in the Democratic Republic of Congo (DRC) has brought along with it a new chance to develop and prove ground-breaking vaccines and treatment.
Rising consumer demands for health and wellness products across the F&B marketplace have cascaded into the frozen foods segment. Trends such as vegan, keto, organic, and gluten-free have crossed the freezer door into frozen meals, and major brands are responding.
Keto and paleo dieters still look for ways to indulge without breaking their diet rules, so the chocolate and confectionery market has come out to meet them.
An exploration of the data reveals that the biggest challenge lies in CAR-T manufacturing, hence the high price tag.
As consumers become more familiar with the varying flavors of coffee beans, they demand a specialized experience that is customized to their tastes and preferences.