Skai Quarterly Trends Hub
Let’s dive into the latest market insights, industry trends, and predictive analysis.Key Q1 2024 digital marketing trends
Here are some of the key digital marketing trends from Q1 2024's advertising data.
The Skai Q1 2024 Quarterly Trends Report
Learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q1 2024, including:
- Key performance indicators for the first quarter of the year across retail media, paid search, and paid social.
- How ad prices are up over Q1 of last year in all channels, including paid social for the first time since 2022.
- How commerce media helped drive digital media channel spending higher in Q1.
- Details on how changes to ad offerings across search and social rebalanced the value of clicks and impression in those channels.
Thanks for downloading!
Enjoy your exclusive content from Skai.